amy barber yoga

SCOPE OF WORK: BRANDING, WEB, COLLATERAL

VIBE: calm, wellness

INDUSTRY: WELLNESS

Amy Barber approached me seeking a professional brand and logo for her pilates and yoga studio. As a dedicated instructor, she wanted her brand to reflect her passion for offering movement classes to individuals of all levels. Amy emphasized the importance of learning from her students and providing them with functional movement practices.

I was inspired by Amy's commitment to accessibility and inclusivity in her studio. We crafted a brand identity and logo that captured the essence of her philosophy, incorporating elements of strength, flexibility, and balance. The result was a visually captivating brand that resonates with Amy's clientele and serves as a symbol of her unwavering dedication to providing exceptional movement experiences.

Logo for Amy Barber Yoga featuring a circular illustration of a tree with a person in a yoga pose integrated into the trunk, and the text 'AMY BARBER YOGA' with the tagline 'yoga, pilates & functional movement'.
A black and white logo for Amy Barbery Yoga featuring a tree with leaves forming a circular shape, and the text 'Amy Barbery Yoga', 'yoga, pilates, functional movement' surrounding it.
A woman practicing yoga in a side angle pose with her arm raised, wearing a white shirt against a black background, promoting body care through breath and movement.
A webpage offering fitness classes with three black and white images of women doing yoga and Pilates, each labeled with class categories: Pilates 101, Yoga Flow Series, and Functional Movement.
Inspirational quote on a green background with a subtle tree silhouette. The quote reads: "May we remember that there is ground underneath us holding us up..." and is attributed to 'A Cup of Thoughts'.
Black and white portrait of a smiling woman with shoulder-length hair, wearing a white tank top and beaded necklace, alongside a green text box with an introduction about Amy, her focus on exercise, health, injury, and nutrition, and her belief in movement, yoga, and Pilates.
A round sign for Amy May Barber Yoga, Pilates, Functional Movement, mounted on a beige wall outside a building with architectural details. The sign features a stylized tree with roots and branches.